Estée Lauder Canada is planning to celebrate International Women’s Day with a new campaign, #WeArePlenty. It stars three Canadian professional women, chosen because they are juggling multi-faceted pressured lives from motherhood to career and family. 

They are:

• Leslie Yip, a Canadian publisher, radio host and artist
• Dr Joanne Kotsopoulos, a scientist and professor with a PhD from the UofT
• Annieka Francis; a masters graduate and registered social worker

The #WeArePlenty campaign also features the brand’s best-selling serum, Advanced Night Repair. The campaign will officially launch on March 6th across social media platforms, just in time for International Women’s Day on March 8th. 

Elodie Richard, executive director and brand lead for Estée Lauder Canada, says, “Ageless women have typically been under-represented in the skincare landscape. The reality of their complex lives demands a multi-faceted serum which Advanced Night Repair addresses with seven unique skincare benefits in every bottle.”

Richard adds, “Our We Are Plenty campaign encourages women to take a moment for themselves at the end of a busy day for some much needed self-care, and our #1 selling serum with its highly performing properties, lets them do just that!”  

Advanced Night Repair—in its “little brown bottle” with the apothecary dropper—”is legendary, and a cult classic,” the brand says. The serum debuted in 1982 as Night Repair, heralding in a new era in skin repair.

The #WeArePlenty campaign will officially launch on March 6th, just in time for International Women’s Day on March 8th.